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Kubba Consultants, Inc.

New Product Research Overview and Scope of ServicesOur market research has assisted clients in the development of global product platforms for construction equipment, HVAC products, electrical products, industrial controls, medical instruments, plus a host of software products and services. Key reasons for our success are:* We are familiar with the new product development processes such as the Sta...

http://www.kubbainc.com/newproductres.html

Kubba Consultants, Inc.

Customer Value Analysis (CVA) o There are a number of studies that indicate that Customer Satisfaction (CS) is necessary, but not sufficient to assure Customer Loyalty.- The major shortcoming of CS studies is that they fail to obtain data from competitors - Your 8.8 on a 10-point scale may be excellent or poor depending on where the competition is . o A study published in Customer Loyalty Today in...

http://www.kubbainc.com/customervalueres.html

Kubba Consultants, Inc.

Customer Satisfaction Research * We have conducted benchmarking and tracking studies for a large number of manufacturing and service companies. * Customer Satisfaction (CS) research focuses on two key issues:- Understanding the requirements and expectations of customers.- Determining how well a company is succeeding in satisfying them.* Key steps in benchmarking- Define your customer. For most com...

http://www.kubbainc.com/customersatnres.html

Kubba Consultants, Inc.

Global Capabilities We have strategic alliances with local firms in Europe, Asia Pacific (including China), the Middle East, and Latin America that conduct field work under our supervision; this ensures high quality and competitive pricing for global projects. Most of our projects have a global research component, or are targeted to other countries/regions. * Europe: Marketing Intelligence Service...

http://www.kubbainc.com/globalcapabilities.html

Kubba Consultants, Inc.

Client Testimonials Important firms give us rave reviews. Full transcript of these testimonials are available upon request. Ed Kubba s ability to become an integrated part of our teams is remarkable. He brings a fresh perspective that generates innovation and creativity, but at the same time, he is able to participate and lead as if he has long-term experience with our industry and company ------...

http://www.kubbainc.com/clienttestimonials.html

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