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How PR complements advertising

How Public Relations Complements Advertising Advertising is what an organization says about itself; public relations is what others say about the organization. Advertising space is paid for; public relations exposure is earned. Advertising is a way to get a message out just as you want it when you want it. Public relations results cannot be delivered on such a schedule, because success depends on ...

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Bragaw Public Relations Services

Site Map Click here to print out our one-page brochure (PDF) Who We Are Our competitive edge Mission and values Our approach History Our people Awards Careers Why Clients Choose Us Experience Specialization Benefits Client list Why Public RelationsWhy Public Relations? How PR complements advertising How PR can protect product or service trademark Reputation Management "Turn Around PR: Techniques o...

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How PR can protect product...

How Public Relations Can Protect Product or Service Trademark One of the often-overlooked benefits of a continuing public relations program may be to protect a company s trademark for a product or service. A company may have to prove that its trademark has been exposed to the public that represents its market, we learned, because courts might say a mark is not protected unless it has "as associati...

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Innovative professional...

Innovative Newsletter Delivers Measurable Marketing Results When accounting firm Nykiel Carlin & Co began publishing its newsletter, "Off the Balance Sheet," it developed a unique and innovative publication tailored to achieving specific marketing objectives. Almost immediately, the firm s partners witnessed measurable results. One of the most innovative regular features in "Off the Balance Sh...

http://www.bragawpr.com/ncnews.htm

Bragaw Public Relations Services

Benefits Effective publicity for an organization and its products or services increases visibility with specialized target audiences. Public relations builds credibility by gaining exposure for the organization s accomplishments that carries the force of a third-party endorsement. Benefits of professionally planned public relations activities include: Reach targeted audiences with the most believa...

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